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One survey revealed an elastic pricing situation
between two suppliers. Our customer raised their price 10% without losing one
customer after realizing their real position in the market for drilling mud additives.
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With 69% written response to our survey, a
customer not only identified almost one hundred competitive applications, but
also found eight competitive weak spots and one unfilled customer need in the ethylene
cracking market. This survey also identified $ 44 MM in competitive accounts for
our customer.
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Many of our clients use our import analysis
service to track their competitive imports into the U.S. on a monthly basis. Detailed
Bills of Lading and Manifest analysis are provided. One used our services to identify
a competitor's foreign source of supply, then went to the supplier and bought
them out!
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An analysis of retail gasoline station and
convenience store tax records revealed for our client how their appraised and
taxed values compared to their nearest two competitive stations.
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A 70% written response to one of our surveys
of the largest oil and gas companies allowed our client to better structure their
seismic expenditures budgets to maximize the return on their investment.
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A complete Due Diligence study on a client's
competitor allowed our customer to offer the competitor a fair and equatable price
for his company on their first meeting. The competitor was so impressed with our
client's knowledge of his operation, he accepted without negotiation.
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A complete analysis of a FSU chemical plant's
exports enabled our customer to determine the full capabilities of his competitor's
manufacturing capacity.
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Our review and analysis of a small chemical
company's marketing plan allowed them to change strategies and double their revenues
in 24 months.
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Given only the name of a competitor's president,
we were able to identify the competitive company, perform a Due Diligence analysis,
determine their Chinese raw material suppliers and their Canadian customer, as
well as their total revenues.
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By collecting a TIER II report and air permits,
we were able to save a client a much more costly expense to determine the height
of his competitor's column.
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Our Freedom of Information Act request turned
up three new competitors our client didn't know he had!
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Any manager can do well in a growing
market, but in a competitive marketplace, good managers need competitive
insight to stay ahead.
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